Helly Hansen Sailing
The Hardware Lane store is a 19th century architecturally converted three level warehouse surrounded by great European cafés and the buzz of the city complementing, Helly Hansen’s 130+ years of Norwegian heritage.
The Scandinavian design legacy – functionality and simplicity is clearly apparent in both the product and the store appearance.
The store joins existing Helly Hansen brand stores Chadstone, the fashion capital and Waterfront City Docklands. Along side a number of exclusive international locations around the world including Chamonix (France) St Moritz (Switzerland) and Oslo (Norway).
Currently showcasing the winter collection, the HH stores also feature an extensive range of performance apparel, footwear and sportswear catering for all outdoor enthusiasts from the snow to the sea, and everything in between.
About HELLY HANSEN
Helly Hansen is the world’s most experienced sailing apparel and footwear brand with more than 130 years under its belt. The company, based in Moss, Norway, is recognised for inventing the first waterproof fabrics in 1877, the first fleece mid layers in the 1960s, and LIFA®, the first technical base layer in the 1970s. The combined three layer system of dress has become the reliable standard for staying warm, dry and comfortable in cold, wet conditions. Today Helly Hansen is a global leader in technical apparel and footwear designs for a range of outdoor and water sports activities. Helly Hansen products are distributed in more than 40 countries.
For more information on Helly Hansen or visit www.hellyhansen.com.au
17- 19 Hardware Lane
Ph 9602 2480
Sailing is an adrenaline rush that lives on long after the boat has docked. Make the most of the experience in Helly Hansen performance sailing apparel and sportswear. The world’s most experienced outdoor apparel brand is pleased to announce that the acclaimed Hydropower sailing range is currently in stores Australia wide. Our new range also features a great sportswear collection that embodies our nautical and Scandinavian heritage in a range of stylish pieces perfect for life on shore this summer. The series of jackets, pants, polo’s and shorts reflect the progressive image of the technical Hydropower race apparel line but in casual fabrics and designs that can be worn every day.
Renowned for protecting sailors on the harshest oceans of the world, Helly Hansen’s water sports collection also features high performance ocean racing gear, as well as coastal and inshore pieces designed to withstand the extreme and varied weather conditions experienced at sea. Traditional designs enhanced by innovation and offering outstanding comfort, such as the Offshore jacket and bib deliver excellent wind and water protection for those really seeking to test themselves on the open water.
The recent success of the Helly Hansen winter ’Confidence’ campaign saw the brand become more recognised amongst Australian consumers as a premier outerwear and ski apparel provider. The new sailing range will also utilise this message, reflecting the Confidence that Helly Hansen will provide you in any environment – from Bass Strait to the Yacht Club bar. Now with our fourth brand store open at Chatswood Chase, Sydney to complement our established Melbourne locations and the launch of www.hellyhansen.com.au HH is now accessible to the broader Australian as well as New Zealand markets.
Helly Hansen is the world’s most experienced sailing apparel and footwear brand. The Moss, Norway-based Company is recognized for inventing the first waterproof fabrics in 1877, the first fleece mid layers in the 1960s, and LIFA®, the first technical base layer in the 1970s. The combined three-layer system of dress has become the reliable standard for staying warm, dry and comfortable in cold, wet conditions. Today, Helly Hansen is a global leader in technical apparel and footwear designs for a range of outdoor and water-sport activities. Helly Hansen products are distributed in more than 40 countries.
More information on Helly Hansen: www.hellyhansen.com.au
Scandinavian design/ since 1877
Contact, Jess Mulquiney, Marketing, firstname.lastname@example.org
Melbourne City, 17-19 Hardware Lane, Melbourne 03 9602 2480
South Wharf DFO, Shop TG32 Convention Pl. South Wharf 03 9696 6517
Chadstone, Shop 330, Chadstone Shopping Centre 03 9530 9422
Waterfront City Factory Outlet, Shop SCG06, Harbour Town, 440 Docklands Dve. 03 9606 0265
Chatswood Chase, Shop 72A Chatswood Chase Shopping centre, 345 Victoria Ave.
02 9419 4099
Helly Hansen has a long history of producing action
utility wear for survival,
work and sport. It all began with Sea Captain Helly Juell
with waterproof fabrics in 1877 and since then we've strived
to produce the most functional, dependable and stylish outdoor
gear in the world.
We also provide: